
Leona Vrieze
// Principal · brand
Independent since 2015. We have no plan to grow past nine. Smaller means better work and shorter Slack threads.
We have been holdco'd, agency-of-record'd, and platformed - and gone independent every time. Holding companies want us to bill more hours. Clients want us to ship better work. Those are different incentives.
We charge fixed scope, fixed price, and we are very picky about which projects we take. The work that comes out the other side is the reason for the picky.
"Two studios pitched us. Northshift's deck was thirty pages shorter and twice as confident. Twelve weeks later we had a product the team was proud to ship."
// G. Holm, founder · Sift Analytics
Everyone on the floor is senior. We do not bill out trainees as "ICs."

// Principal · brand

// Principal · product

// Design director

// Engineering lead

// Motion design

// Studio manager